Jane McGonigal and Tim Harford teaching us about their daring views on innovation and the future

In the last decades, technology has changed and altered the way we live our lives in many ways. Most of us don’t even realize this, but how we work, move and communicate have changed immensely. It  is an inevitable part of our life that will continue to change as well as evolve. Besides the impact of technology on our daily lives, the business world also has changed immensely, much thanks to technology. New ways of working arise, as well as new technologies are making things much more efficient in the workplace.This digital transformation applicable in multiple industries presents itself as a huge opportunity for businesses and professionals to grow and improve further.


One of the world’s top innovators, Jane McGonigal has a daring view on the business of tomorrow, by referring to this future as a return to the past and emphasizing the importance of games and virtual reality. McGonigal claims that games will find their way into our daily lives, but they will also become more important in business. With her innovating view on the future, McGonigal wants everyone to think as a futurist; “to create something new, you have to be able to imagine how things can be different”. And the future is a place where everything can be different. Moreover, she declares that there will be a shift towards working less and gaming more.  Virtual reality for instance will become major tool for treating pain, anxiety and depression. So far, several studies have shown that side effects and risks of addiction are significantly reduced by giving someone virtual reality and lower doses of medication. Jane McGonigal will be sharing and pitching her viewpoints and ideas for the future at the SuperNova Conference on Friday, September 28th.


Tim Harford is an English economist and journalist who lives in Oxford. Being described by the New Statesman as ‘perhaps the best popular economics writer in the world’, Harford mainly focuses on how the economy of the future will be influencing our daily lives.

More specifically he claims that we should ignore the daring and focus on simple, humble stuff because it will shape our future lives. Harford focuses on three main examples in order to illustrate this. The first one is administrative data, meaning that more and more data is being gathered in digital form. That makes it accessible to researchers – and others. As this happens, he claims that we’re going through a revolution in understanding how our economies and societies work. Second he discusses the importance of prediction machines, the best way to get a handle on “artificial intelligence” is not as a source of super-intelligent life, but as a source of inexpensive predictions, smoothing travel and supply chains. Last but not least there are CubeSats which is a satellite used to be a half billion dollar project, but the new Cubesats are 10cm on a side and can be sent into orbit for a few hundred thousand. To finish with Harford states that we’re now gaining unprecedented high-frequency data about everywhere on the planet, and it’s going to transform our understanding of how we all live. SuperNova features Tim Harford and many other international experts who will be sharing their daring viewpoints and ideas for the future.

Scale-Ups.eu and Flanders DC collaborated to organize the first edition of SuperNova, a one-of-a-kind event where game-changers and businesses of tomorrow meet and entrepreneurs, professionals and creatives connect to get inspired and empowered. This four-day event on September 27-30 aims to encourage collaboration and networking as the catalyst to growth opportunities and success. It invites thought leaders on stage to share their viewpoints on the impact of technology and their daring views for the future.